PLAVE drops 'Born Savage'
K-pop group PLAVE released the 'Born Savage' music video from their 4th mini album Caligo Pt.2 digitally on April 13, with the physical release slated for April 14, and the MV gathered more than 10,000 likes and 10,000 reposts within hours. (x.com) Social traction for the drop was strong in the initial posting window. (x.com)
PLAVE released the “Born Savage” music video on April 13, opening the digital rollout for the group’s fourth mini album, *Caligo Pt.2*. (youtube.com) The official video description lists the digital release at 6 p.m. Korea Standard Time on April 13, with the album release set for April 14. Weverse posts for the comeback used the same schedule. (youtube.com) (weverse.io) PLAVE’s official X account posted the release and drew more than 10,000 likes and 10,000 reposts within hours, giving the launch an immediate burst of fan activity. (x.com) PLAVE is a five-member virtual idol group under VLAST made up of Yejun, Noah, Bamby, Eunho and Hamin. The members perform through motion-capture avatars rather than appearing onstage as live-action performers. (kpopping.com) (kprofiles.com) That format has helped turn PLAVE into one of the most closely watched acts in the virtual-idol lane, a corner of Korean pop that mixes music releases with character-driven worldbuilding and online-first fandom. The “Born Savage” teaser and related comeback materials leaned into that approach with battle imagery and a continuing story line tied to earlier releases. (tenasia.com) (en.fannstar.tf.co.kr) The new release is part of *Caligo Pt.2*, which Weverse identified as PLAVE’s fourth mini album in a promotion schedule posted ahead of launch. Track-list material for the project also named “Born Savage” as part of the album package released this week. (weverse.io 1) (weverse.io 2) The album campaign had already started before Monday’s video. “Hmph!” arrived as a pre-release track on April 3, according to album listings and fan-facing release pages tied to *Caligo Pt.2*. (kpop.fandom.com) (kpopofficial.com) Physical editions follow on April 14 in several formats, including photobook, Inventory, Identification Pass and Poca Album versions sold through Weverse Shop. That split release keeps the digital premiere and the collectible album push on back-to-back days. (weverse.io) (shop.weverse.io) For PLAVE, the immediate test is no longer whether the group can pull attention at release. Monday’s opening showed the group can still turn a music-video drop into a fast-moving fandom event. (x.com)
