kaluputics hits 130M views

- IG creator kaluputics’ upcycled shoe and clothing videos have amassed roughly 130 million views, prompting brands to notice and discuss potential collaborations or licensing. - The clips’ cumulative reach is reported at about 130 million views, and creators say brands are already engaging directly over upcycle concepts. - That virality pushed upcycling into streetwear conversations, making it a commercial trend brands are monitoring now. (x.com)