New Prop Trading Firm Launches in Geneva

- Swiss Firmup was founded in 2025 in collaboration with Swiss GTrade, a trader training center established in Sion in 2022 that expanded to Geneva in October 2023. Swiss GTrade itself was founded as Valais Trade Center SA by Pascal Comby. - The firm's launch addresses rising concerns in the prop trading industry, such as the use of simulated funded accounts, restrictive trading rules, and complex withdrawal conditions. Swiss Firmup provides traders with real capital accounts after they pass a two-phase evaluation. - The global proprietary trading market was valued at approximately $6.7 billion in 2020 and is projected to grow annually by 4.2% through 2028. Despite this growth, industry data shows that only about 5-10% of traders who attempt evaluation challenges successfully pass them. - The firm specializes exclusively in futures contracts traded on regulated exchanges like the CME, COMEX, and NYMEX, differentiating itself from many prop firms that focus on forex or CFDs. - Successful traders receive a 90/10 profit split, with the ability to request payouts on any business day for a minimum of $200. - Geneva is a major global hub for commodities trading, with over 900 trading companies and a supporting ecosystem of banks and service firms. This environment provides a deep talent pool and robust infrastructure for new trading ventures. - The launch comes as the prop trading industry sees increased adoption of technology, with the global AI in trading market projected to grow significantly. This technological shift is crucial for risk management and identifying trading talent.