Spotify teams with Peloton for Fitness hub

Spotify on Monday launched a new Fitness hub and paired it with Peloton classes inside the app. (newsroom.spotify.com) The new section sits alongside Spotify’s music, podcasts and audiobooks and includes workout videos, guided sessions and curated playlists. Spotify said eligible Premium users in supported markets can unlock Peloton’s full collection there. (newsroom.spotify.com) (cnbc.com) Spotify said the Peloton offering includes more than 1,400 ad-free, on-demand classes across strength, yoga, cardio, stretching, outdoor running and meditation. The hub is available on mobile, desktop and television devices. (newsroom.spotify.com) (variety.com) Free users can browse the Fitness hub and use playlists, but the Peloton class library is reserved for eligible Premium subscribers, according to Spotify. The company framed the launch as a way to keep workouts, instructors and music in one place. (newsroom.spotify.com) (bloomberg.com) The partnership expands a relationship that started in November 2021, when Peloton got a dedicated shelf in Spotify’s Workout Hub with seven instructor-curated playlists. Monday’s launch adds full video and guided fitness programming rather than just music curation. (newsroom.spotify.com 1) (newsroom.spotify.com 2) For Peloton, the deal puts its instructors and classes in front of Spotify’s global audience as the company pushes beyond connected bikes and treadmills. Peloton said in February it had more than 6 million members, and in March it introduced commercial bike and tread products for gyms. (investor.onepeloton.com 1) (investor.onepeloton.com 2) (onepeloton.com) For Spotify, the launch adds another subscription perk after recent pushes into audiobooks and music videos for Premium users. CNBC described the fitness category as Spotify’s first push into wellness as it looks for new ways to increase engagement and monetization. (newsroom.spotify.com 1) (newsroom.spotify.com 2) (cnbc.com) The immediate change for listeners is simple: a Spotify search for “fitness” now opens a workout hub where playlists and Peloton-led classes live side by side. (newsroom.spotify.com)