Nintendo orders 20 million Switch 2 units
- Nintendo told suppliers on May 22 to plan for about 20 million Switch 2 consoles through March 2027, according to Bloomberg-cited people familiar. - The 20 million figure is roughly 20% above Nintendo’s public 16.5 million sales outlook, after the company raised the U.S. price by $50. - Nintendo’s next public checkpoints are future sales updates and the September U.S. price change to $499.99 for Switch 2.
Nintendo has asked suppliers and manufacturing partners to assemble about 20 million Switch 2 consoles in the year through March 2027, Bloomberg reported on May 22, citing people familiar with the matter. The figure is roughly 20% above Nintendo’s public sales outlook issued earlier in May. The plan is not final and could still change depending on demand, Bloomberg said, but the current schedule points to a larger internal production target than the company has publicly forecast. The report lands two weeks after Nintendo raised the U.S. price of the Switch 2 by $50. Nintendo said on May 8 that the console’s U.S. price would rise from $449.99 to $499.99 starting in September, citing “changes in market conditions” and the global business outlook. In the same earnings release cycle, Nintendo said it expected to sell 16.5 million Switch 2 units in the fiscal year ending March 2027. ### How far above Nintendo’s own forecast is this production plan? Nintendo’s public sales outlook is 16.5 million Switch 2 units for the fiscal year ending March 2027, according to its investor-relations materials published on May 8. Bloomberg’s reported 20 million-unit assembly plan is about 3.5 million units higher than that figure. That gap matters because production plans and sales forecasts do not always match one-for-one. A company can build extra inventory ahead of holiday demand, regional launches or software releases, and Bloomberg said the latest volume plan could still be revised. ### What exactly did Bloomberg report? Bloomberg said Nintendo had asked partners and suppliers to assemble about 20 million Switch 2 consoles in the year through March. Bloomberg also said the people who described the plan asked not to be named because the information was not public. The same Bloomberg report said the schedule suggested Nintendo was confident it could support demand with its upcoming games lineup. That assessment was Bloomberg’s characterization of the plan, based on the people familiar with the matter. ### How does the price increase fit into this? Nintendo announced on May 8 that the U.S. Switch 2 price would increase to $499.99 in September from $449.99. The company said the move was being made “in light of changes in market conditions, and after considering the global business outlook.” The May 22 production report suggests Nintendo is still planning for large unit volumes even after that increase. Nintendo had already told investors this month that it expected 16.5 million Switch 2 sales in the current fiscal year, a forecast Bloomberg described as conservative relative to the new assembly target. ### What has Nintendo said publicly about demand and costs? Nintendo said in its May 8 earnings release that it had sold 19.86 million Switch 2 units so far. The company paired that disclosure with a lower forward sales forecast and the planned September price increase. Separate coverage of Nintendo’s May briefing said President Shuntaro Furukawa told investors the higher price would not cover all cost increases. That left investors focused on whether demand would hold after the increase and whether software sales could support hardware momentum. ### What should readers watch next? September is the next concrete milestone for consumers because that is when the U.S. Switch 2 price is scheduled to rise to $499.99. March 2027 is the next key reporting line for investors because that is the end of the fiscal year covered by both Nintendo’s 16.5 million sales outlook and Bloomberg’s reported 20 million-unit assembly plan.