Vuori Drops Creek Heather Leggings
Vuori launched the Clean Elevation Legging in "Creek Heather" featuring their signature soft, performance-oriented fabric. The high-rise legging is designed for seamless gym-to-street transitions in the athleisure market.
Founded by Joe Kudla in Encinitas, California, in 2015, Vuori initially targeted a gap in the men's activewear market for versatile, high-quality performance apparel before expanding into womenswear in 2018. The brand's name is the Finnish word for "mountain," reflecting a commitment to high standards and environmental sustainability. Vuori's identity is deeply rooted in the active lifestyle of coastal California, blending fitness, surf, and sport. This translates to a less compressive, "buttery-soft" feel compared to more technical competitors like Lululemon, positioning the brand as premium casualwear suitable for both the gym and everyday life. The brand is renowned for its proprietary fabrics, such as the famously soft, brushed jersey DreamKnit™ and the more compressive BreatheInterlock™. The Clean Elevation Legging, made from 87% recycled polyester, offers a balance between sculpting support and a soft-to-the-touch feel, making it suitable for activities from high-impact training to running. Priced in the premium athleisure tier, Vuori leggings typically cost around $98, similar to competitors like Lululemon. The brand has found a following among celebrities like Harry Styles and Kaia Gerber and differentiates itself by focusing on comfort and a laid-back aesthetic. The company has experienced rapid growth, achieving a $4 billion valuation in a 2021 funding round from Softbank. This growth is built on a direct-to-consumer strategy and a commitment to sustainability; Vuori is carbon-neutral and utilizes recycled materials.
