Dyson debuts CameraJet toothbrush

Dyson unveiled its CameraJet toothbrush on September 1 in Paris, marking the company’s entry into oral care after years of expansion beyond vacuums, fans and hair tools. A PR Newswire release described the product as “the first toothbrush with a camera and a jet” designed to target gaps between teeth and remove plaque. Dyson’s own product page said the launch is part of a broader Dental System that also includes toothpaste, mouthrinse, a charging dock and a travel case. The company said CameraJet combines a built-in camera, machine learning, sonic brushing and a pressurized jet of mouthrinse in one device. James Dyson, the company’s founder and chief engineer, said in the launch materials that the system brings together “a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and WiFi” in a new oral-care routine. (prnewswire.com) ### How does the toothbrush actually work? Dyson said the device uses what it calls Gap Optical Targeting to identify spaces between teeth in real time. The PR Newswire release said the system analyzes 28 live images per second and triggers a precision jet burst of mouthrinse where it is needed while the user brushes. (dyson.com) The Dyson product page said the toothbrush is intended to combine brushing, precision-flossing and mouth-rinsing in a single routine. The company also said the brush can show a live in-mouth view through the MyDyson app, while outside coverage from The Washington Post and other outlets reported that the device includes a macro camera and app connectivity. (prnewswire.com) ### What claims is Dyson making about performance? Dyson’s U.S. product page said the CameraJet is “the only toothbrush with a camera to find the gaps and precision-floss.” The same page said the device was clinically tested with 71 participants over four weeks of twice-daily use with Dyson formulations, and said it was clinically proven to improve gum health in two weeks when used with Dyson low-foaming mouthrinse versus a manual toothbrush. (dyson.com) The product page also said the toothbrush removes up to 69% more plaque than a market-leading electric toothbrush, though Dyson attributed that claim to its own assessment and testing. The PR Newswire release said the product is the result of six years of research, development and engineering. ### How much does it cost? The Washington Post, Fox Business and other coverage put the CameraJet price at $499 in the United States. (discover.dyson.com) Those reports also said Dyson is positioning the device at the premium end of the electric-toothbrush market, in line with the company’s broader pricing strategy in beauty and home devices. Stuff and Forbes Vetted reported that the product’s pricing reflects the added camera, app and fluid-delivery hardware. Those descriptions came from outside coverage; Dyson’s launch materials in the sources reviewed here focused on the product system and feature set rather than a detailed pricing explanation. (washingtonpost.com) ### Where is Dyson selling it now? Dyson said the Dental System launched on September 1, 2026, on dyson.com, in Dyson Demo Stores and through selected retailers. The company’s launch page said the system includes CameraJet, Dyson Toothpaste and Dyson Mouthrinse engineered to work together. PR Newswire listed the announcement at 5:30 a.m. Eastern time on September 1, and Dyson’s press index also shows the release under that date. (stuff.tv) The next step for consumers is the retail rollout through Dyson’s own channels and selected third-party sellers named by the company. (prnewswire.com) (dyson.com)