ScentFest SF debuts
San Francisco is launching ScentFest SF — the city’s first dedicated fragrance festival — signaling a rise in multisensory lifestyle events that blend wellness, design and product discovery; the announcement video went up March 13 and looks aimed at both industry pros and curious locals YouTube.
June 26–28, 2026 web.cvent.com at Fort Mason Center with daily show hours listed as 10:00 AM–7:00 PM and a 10:00 AM–12:00 PM industry and VIP access window before public hours. web.cvent.com The festival was instigated by Sebastian Jara, known online as The Perfume Guy, according to the ScentFestSF landing page. scentfestsf.com Jara’s public profile lists a YouTube channel with roughly 330,000 subscribers and a personal collection he says exceeds 6,000 perfumes. youtube.com Organizers describe ScentFest SF as a curated, consumer-focused “international fragrance experience” aimed at niche, artistic and independent perfume brands, per the event listing. web.cvent.com The Cvent event page and the announcement video both list participants including perfumers, niche brands, creators and retailers and emphasize discovery through sampling and brand storytelling. web.cvent.com The registration page on the event platform displays a “Register Now” prompt and an explicit call-to-action for companies to inquire about exhibiting or sponsoring the weekend. web.cvent.com Fort Mason Center — the chosen venue — is a historic waterfront arts campus that hosts thousands of public events annually, making it a frequent site for San Francisco festivals and cultural gatherings. fortmason.org
