DeepSeek prices V4 at 97% discount

- China’s AI company DeepSeek introduced a new V4 model and priced it aggressively against Western rivals to win enterprise users. - The firm set V4 at roughly 97% below OpenAI’s GPT‑5.5 list price as a go‑to‑market tactic for developers and agent workloads. - That steep price gap turns model choice into an economics decision for product teams weighing cost, latency and reliability. (thestar.com.my)