Devil Wears Prada 2 sparks Louis Vuitton
- Anne Hathaway, Meryl Streep and Emily Blunt turned the April 20 New York premiere of “The Devil Wears Prada 2” into a label showcase, wearing custom Louis Vuitton, Givenchy and Schiaparelli. - Hathaway’s red satin Louis Vuitton gown had horned points at the neckline, while Blunt wore a Schiaparelli spring 2026 haute couture dress before switching to Balenciaga in London. - The sequel opens May 1, with brand tie-ins from Walmart, Lulus and Tweezerman extending the movie’s fashion push beyond the carpet. (wwd.com)
“The Devil Wears Prada 2” turned its April 20 New York premiere into a live fashion campaign, with Anne Hathaway in custom Louis Vuitton, Meryl Streep in Givenchy and Emily Blunt in Schiaparelli. (wwd.com) WWD reported Hathaway wore a red satin Louis Vuitton gown by Nicolas Ghesquière with pointed horn details at the neckline and matching block-heel sandals. Streep arrived in a red leather Givenchy cape by Sarah Burton with black opera gloves and oversized sunglasses. (wwd.com) Blunt broke from the all-red theme in New York with a Schiaparelli spring 2026 haute couture look: an asymmetrical tulle skirt, a short bodice and the house’s shadow-silhouette styling. She wore Mikimoto jewelry and tan strappy heels. (wwd.com) Two days later in London, Blunt switched back to the franchise’s signature red in a custom Balenciaga bustier, train and tailored pants, finished with the brand’s Duchesse pumps. Footwear News tied the look directly to the movie’s red-pump imagery. (wwd.com) The press tour has moved city to city as a rolling wardrobe reveal. WWD separately reported Mexico City looks from Hathaway and Streep in late March, and a Shanghai stop followed before the New York and London premieres. (wwd.com 1) (wwd.com 2) (wwd.com 3) That fashion rollout is now paired with retail merchandise. WWD listed branded collaborations with L’Oréal Paris, Tweezerman, RE/DONE, Lulus and Walmart ahead of the film’s May 1 theatrical release. (wwd.com) Some of those tie-ins are already priced and on sale. WWD said RE/DONE’s graphic T-shirts are $160, while Walmart’s limited-edition capsule went up for pre-order before hitting stores and online on April 20. (wwd.com) The movie itself also changed hands behind the scenes. Footwear News reported David Frankel returned to direct, while Molly Rogers took over costume-design duties from Patricia Field, who shaped the original 2006 film’s wardrobe identity. (wwd.com) At the New York premiere, WWD said the cast’s premiere looks would be donated to the Committee to Protect Journalists the next day. The sequel reaches theaters on May 1 after a month of red carpets that doubled as label placements. (wwd.com)
