LEGO Spider-Man reveal

LEGO has now officially listed three Spider-Man: Brand New Day sets, turning an online reveal into the first broad merchandise look at the July 31, 2026 film. (lego.com) The lineup is scheduled to launch June 1, 2026 and includes the 813-piece Spider-Man Hero Figure for $99.99, the 367-piece Prison Transport Chase for $49.99, and the Spider-Man vs. Hulk Epic Clash set tied to the movie. (lego.com) LEGO’s product pages name several characters attached to the film wave: Tombstone, Tarantula, a Department of Damage Control guard, Scorpion, Boomerang, and Hulk. The Prison Transport Chase page says Tombstone and Tarantula are in the set, while the Hulk set page lists Scorpion and Boomerang alongside Spider-Man. (lego.com) Sony and Marvel first unveiled the movie’s title at CinemaCon on April 1, 2025, with Tom Holland returning and Destin Daniel Cretton directing. Marvel’s official film page now says Peter Parker is “alone and crime-fighting in a New York City that no longer knows his name.” (marvel.com) That setup places the toy reveal in the usual movie-marketing window: merchandise is arriving about two months before release, and the sets are built around specific scenes, vehicles, and villains rather than generic comic-book branding. LEGO’s listings repeatedly describe the products as inspired by Spider-Man: Brand New Day, not by earlier Spider-Man films. (lego.com) The clearest new clue is Hulk. LEGO’s Spider-Man vs. Hulk Epic Clash page directly ties a Hulk battle playset to Brand New Day, even though Marvel’s public film synopsis does not mention Hulk by name. (lego.com) The villain mix also points away from a single-showdown structure. Tombstone, Tarantula, Scorpion, and Boomerang are spread across the sets, suggesting the film’s toy strategy is built on a street-level New York rogues gallery plus at least one larger-scale clash. (lego.com) LEGO is also splitting the wave between collectors and younger buyers. The Hero Figure is marked 12 and up with 24 points of articulation, while the other two sets are 8 and up and built around a six-wheel prison truck and a breakaway office facade. (lego.com) Marvel’s official release date remains July 31, 2026, so these sets are likely the first sustained look at how Brand New Day wants to sell itself: Peter Parker back on his own, a heavier street-crime lineup, and at least one brick-built smash-up big enough for Hulk. (marvel.com)