Travel Dreams report

Amadeus says hotel and destination marketers are heading into 2026 with travelers who want trips to feel more personal, less stressful, and more sustainable. (amadeus.com) The company’s new Travel Dreams 2026 report combines survey responses from 6,000 leisure and business travelers in the United States, China, India, the United Kingdom, France, and Germany with input from 500 senior hoteliers and destination management organizations. (connect.amadeus-hospitality.com) Amadeus published the report on April 15, 2026 and framed it as a planning tool for hotels and destinations trying to match offers, pricing, and marketing to traveler motivations in 2026. (amadeus.com) The report says 41% of surveyed travelers want to come home from a trip with a calmer nervous system, and about one-third describe an ideal destination as a place that makes them want to digitally detox. (amadeus.com) Amadeus also says 74% of travelers want personalized trips, a finding it ties to hotel upselling of room features and add-ons rather than relying only on the nightly rate. (amadeus.com) The six attributes Amadeus says travelers value most are early check-in or late check-out, room view or floor selection, personalized welcome amenities, sleep packages, better in-room air quality, and local experience kits or guides. (amadeus.com) Amadeus estimates a 150-room midscale hotel could add about $1 million in annual revenue by monetizing those attributes. The company also says sustainability-minded travelers would pay an average premium of nearly 12% for the right sustainability credentials. (amadeus.com) On the industry side, Amadeus says 499 of the 500 hoteliers it surveyed are planning artificial intelligence investment in 2026, with average planned spending of $320,000 per hotel and $400,000 in the United States. (amadeus.com) That pitch builds on last year’s Travel Dreams findings, when Amadeus said 63% of guests were willing to pay extra for specific room features and social media ads and influencers were becoming more important in trip planning. (amadeus.com) The report is also a marketing document for Amadeus’s hotel and destination products, and its revenue estimates are based on survey responses and forward-looking assumptions rather than audited hotel results. (connect.amadeus-hospitality.com)