San Francisco Chef Brings Michelin to Breakfast
Former fine dining chef Matt McNamara is bringing Michelin-level $10 breakfast sandwiches to the Bay Area with his Pretty Good Advice concept [https://sfgate.com/food/article/breakfast-sandwich-bay-area-21953125.php].
McNamara's Pretty Good Advice will launch as a pop-up in the Mission District, offering a concise menu of elevated breakfast sandwiches. He aims to provide an accessible, high-quality breakfast option, contrasting with the pretension sometimes associated with fine dining. The concept was born from McNamara's experience at Michelin-starred restaurants and his desire to create something more approachable. He felt that fine dining could be alienating and sought to apply his skills to a more casual and relatable food experience. The $10 price point reflects McNamara's commitment to affordability despite using high-quality ingredients and techniques. He believes that everyone deserves access to delicious, well-made food, regardless of their budget.
