Startup Rebrands for AI-Powered Commerce
AgentPass, a San Francisco-based startup, has rebranded as Paz.ai to reflect its focus on "agentic commerce." The company's mission is to build infrastructure connecting e-commerce catalogs to AI shopping agents like ChatGPT and Google AI Mode. The move signals a growing market for tools that help retailers adapt to AI-driven search and discovery.
Paz.ai, formerly AgentPass, was founded in 2025 and is backed by venture capital firms Cervin Ventures and Mayfield Fund. The San Francisco-based company, with a team of seven, initially developed a security platform for monitoring AI agent interactions before pivoting to its current focus on agentic commerce infrastructure. The company's core technology acts as a translation layer, ingesting product feeds from major e-commerce platforms like Shopify, Adobe Commerce, and Salesforce Commerce Cloud. It then reformats this data for compatibility with various AI-native protocols, enabling in-chat discovery and checkout. Paz.ai is navigating a new landscape of competing standards for how AI agents interact with online retailers. These include OpenAI's Agentic Commerce Protocol (ACP) for in-chat transactions, Anthropic's open-source Model Context Protocol (MCP) for standardizing data sharing, and Google's Universal Commerce Protocol (UCP) for managing the entire shopping journey. The shift to "agentic commerce" is driven by the increasing use of AI for product discovery, with an estimated 50 million shopping-related queries now happening daily on ChatGPT alone. This new channel is creating a need for backend infrastructure that can make retail catalogs visible and shoppable within conversational AI interfaces.
