Eileen Fisher Adopts New Retail Tech Platform
Sustainable fashion brand Eileen Fisher has partnered with Aptos to deploy the Aptos ONE point-of-sale platform. The move is intended to unify the brand's in-store and digital operations. This demonstrates how established sustainable brands are adopting new retail technology to increase agility and improve the customer experience.
- The implementation will replace Eileen Fisher's legacy POS system across its more than 50 stores in North America, addressing a previous lack of a cohesive, overarching view of inventory. - The new mobile-first platform will allow store associates to access a customer's complete purchase history and loyalty points, manage real-time inventory, and place "endless aisle" or pre-orders from a single mobile device. - According to Wes Wilson, Eileen Fisher's Vice President of Information Technology, the move to Aptos ONE is considered a "profound shift" intended to provide unprecedented flexibility to their operations. - This technology investment aligns with the brand's circular manufacturing model, which includes its "Renew" take-back program for reselling or remaking used garments. - The Aptos ONE platform is built on a cloud-native, microservices-based architecture hosted on Amazon Web Services (AWS), designed for offline resiliency. - This is not the brand's only recent technology adoption; in March 2024, Eileen Fisher launched an AI-powered sizing tool called "The Closet," which reportedly drove 50% more conversions. - Other notable retailers using Aptos' retail technology solutions include Cole Haan, Tommy Bahama, and Primark. - Aptos has announced that its 2025 roadmap for the platform includes introducing more AI-driven features, such as personalized product recommendations and a GenAI chatbot to provide sales insights to store associates.
