Looker Studio Rebranded

Google has renamed Looker Studio back to Data Studio, reversing a 2022 brand change and recasting the product as a home for reports, data apps and artificial intelligence agents. (cloud.google.com) In a Google Cloud blog post published April 10, 2026, the company said it was “reintroducing” the Data Studio name and described the product as part of Google Data Cloud in the “AI era.” The same post said users want “a single place” to curate and analyze data from many sources. (cloud.google.com) Google’s product pages still describe the service’s older core job in concrete terms: building shareable dashboards and reports from many data sources, including through more than 600 partner connectors. The newer pitch adds conversational features and application-building on top of that reporting layer. (cloud.google.com) That shift has been building for at least a year. At Google Cloud Next in April 2025, Google said Looker was getting “AI-powered data exploration,” a new reporting experience and more tools built on its semantic model, which is the layer that maps business terms to underlying data fields. (cloud.google.com) Google has also been adding agent features inside the product. Current documentation says users can create “data agents” that supply context and instructions for Conversational Analytics, so the system can answer questions against specific datasets with more accurate business definitions. (docs.cloud.google.com, docs.cloud.google.com) The rename also closes a loop Google opened in October 2022, when it moved Data Studio into the Looker family and renamed it Looker Studio. Google’s help documentation says that 2022 move was the first step in turning the product into a Google Cloud offering, alongside the launch of Looker Studio Pro. (cloud.google.com, support.google.com) The broader Looker line now spans several jobs that used to be described separately. Google’s main Looker page calls Looker an enterprise platform for business intelligence, data applications and embedded analytics, while the Data Studio page focuses on self-service reporting and visualization. (cloud.google.com, cloud.google.com) Google has not, in the April 10 announcement, said that the product’s existing reports or connectors are going away. The practical change is the label and the framing: Data Studio is again the front door, but now Google is presenting that door as a place where dashboards, apps and question-answering agents live together. (cloud.google.com, cloud.google.com)