Wellness UGC that actually converts
Two recent UGC case examples went public: Kyle Murphy claimed an 8.2x ROAS across 500+ brands using direct demo creatives, and Kacie’s skepticism‑hook protein shake ad leaned into authentic taste tests and objection handling to drive conversions. These posts double as pitch proof for fitness and wellness sponsors seeking measurable response creatives. (x.com)(x.com)
Kyle’s creator storefront itemizes UGC pricing: a single “high‑converting” video listed at $500 and a 3‑video bundle priced at $1,350 with “META Ad ready” edits. (vidovo.com) His TikTok account shows roughly 45.6K followers and includes a 2025 UGC collaboration where he says he produced 22 concepts for Harry’s. (tiktok.com) Multiple bios on his profiles reference 12–14 years in healthcare and name UCSF and Stanford Healthcare as past employers, which he cites as informing his behavior‑driven creative approach. (vidovo.com) One of Kacie’s recent TikTok posts documents a store walk‑and‑talk followed by a car testimonial, calling out dual‑capture filming, “no b‑roll,” breaking the bar in half, and biting on camera to simulate an authentic taste test. (tiktok.com) Kacie lists a booking email (ugc@thekaciecreative.com), runs a discovery‑call scheduler on her portfolio site, and appears on marketplaces including Collabstr and TheRight.Fit, making direct outreach and brief exchange straightforward for brands. (tiktok.com) Kyle’s Linktree and community pages promote a UGC mastermind and public income claims (e.g., “Make $15‑20k/mo”), signaling the posts serve both client case study and creator recruitment roles. (linktr.ee) Both creators maintain public portfolios on creator platforms (Vidovo, Collabstr, Grandee and individual sites), so their performance examples and production notes are directly accessible in brand vetting and creative brief repos. (vidovo.com)
