CIFF opens Paris showroom

Copenhagen International Fashion Fair will open its first Paris showroom during Paris Fashion Week in June 2026, giving the Danish trade fair a year-round foothold outside Copenhagen. (fashionunited.com) The showroom will sit in Le Marais and spread across three floors, with space for 15 to 20 selected brands. Early names include Rains, Opéra Sport and Woodbird, according to CIFF and FashionUnited. (fashionunited.com) CIFF director Sofie Dolva said brands are now expected to show up in multiple markets at multiple points in the selling calendar, not just at one seasonal fair. She said the Paris format is meant to create “greater continuity” and closer collaboration with brands and buyers. (fashionunited.com) That is a shift for a fair best known for its twice-yearly Copenhagen event at Bella Center, where the next edition is scheduled for August 3 to 5, 2026. On its own site, CIFF describes itself as a biannual trade platform that has grown from a regional show into an international fashion hub. (ciff.dk) Paris is the obvious place to test that expansion. The Fédération de la Haute Couture et de la Mode runs Paris Fashion Week as the industry’s main official calendar, and Copenhagen Fashion Week has spent the past year pushing Nordic labels harder into the international market. (fhcm.paris) (copenhagenfashionweek.com) Copenhagen Fashion Week’s official site currently lists brands including OpéraSport in its Nordic lineup, showing how closely the Scandinavian circuit overlaps with the labels CIFF is taking to Paris. The June showroom gives those brands a wholesale stop in the city where many buyers already plan their seasonal trips. (copenhagenfashionweek.com) CIFF said the Paris project is also a response to the cost and crowding of going it alone during fashion week. Dolva said independent showrooms face intense competition for buyer visits and foot traffic, pushing brands toward shared formats with bigger guest lists and more collective reach. (fashionunited.com) To fill the space, CIFF plans to invite international buyers, selected media and local partners rather than rely only on walk-ins. The program will also include Nordic Breakfasts, Aperitivo events with Copenhagen project Art of the Refill, and live editions of CIFF’s “On Location” podcast with Fashion Forum. (fashionunited.com) The move leaves CIFF with two stages instead of one: its established August fair in Copenhagen and a June selling window in Paris. For Scandinavian brands chasing wholesale orders, that puts CIFF closer to the buyers before the Copenhagen season even starts. (ciff.dk) (fashionunited.com)