Old Delhi Fine-Dine Opens in Zirakpur

TWH Hospitality opened a new Old Delhi-themed fine-dining restaurant with Nazeer Foods in Zirakpur on May 18, extending a partnership the companies announced in January. The outlet is located at Pooja Plazzio in Zirakpur and is being positioned by the company as Chandigarh-Tricity’s first authentic Old Delhi-themed fine-dine Mughlai restaurant. The launch gives TWH Hospitality a second operating location with Nazeer Foods after the companies said earlier this year they would open outlets in Goa and Zirakpur. TWH Hospitality said the Zirakpur opening is part of a broader food-and-beverage expansion plan spanning North India and other markets. ### Why is this Zirakpur opening notable for the two companies? May 18 marked the formal opening of TWH Hospitality’s second restaurant with Nazeer Foods, according to multiple reports on the launch. The companies had disclosed on January 16 that they would work together on two food-and-beverage outlets, one in Goa and one in Zirakpur, under the Franchise Owned Company Operated, or FOCO, model. (babushahi.com) Nazeer Foods, which the launch coverage described as a more than 40-year-old Mughlai food brand, brings a Delhi-origin menu identity to a market outside Delhi-NCR. TWH Hospitality said the Zirakpur site is meant to carry an Old Delhi dining theme through its interiors and service format while targeting families, professionals and other dine-in customers in the Tricity area. (babushahi.com) ### What exactly opened at Pooja Plazzio? Pooja Plazzio in Zirakpur is the location of the new restaurant, which TWH Hospitality described as a premium dine-in concept. Reports on the opening said the venue combines heritage-inspired interiors, Mughlai-themed design, formal seating and a fine-dining service model tied to Nazeer Foods’ established menu. (thenewsstrike.com) Chandigarh-Tricity is the catchment area the company is targeting from the site. The launch materials said the restaurant is aimed at diners from Zirakpur, Chandigarh, Mohali and Panchkula who are looking for an Old Delhi-style Mughlai meal in a full-service setting rather than a quick-service format. ### How does this fit into TWH Hospitality’s wider expansion plan? (thenewsstrike.com) January 16 was the date TWH Hospitality said its food-and-beverage expansion would be backed by an investment of more than 30 crore rupees. Hotelier India reported at the time that the company planned to open eight new outlets across three new cities by 2028, with two outlets announced immediately and six more in the pipeline through fiscal 2028. Ambika Saxena, chief executive of TWH Hospitality, said in January that the Nazeer Foods tie-up matched the company’s strategy to expand its food-and-beverage footprint in key markets and offer distinctive dining experiences. That statement linked the Zirakpur restaurant to a previously announced pipeline rather than a one-off opening. ### What does the partnership add for Nazeer Foods? (hotelierindia.com) January’s partnership announcement said Nazeer Foods would operate the new outlets and bring Mughlai menu expertise to both locations. The same announcement said one outlet would be linked to TWH’s Boho Beach Resort in Morjim, Goa, while the Zirakpur site would serve the Chandigarh-Tricity market. Goa was the first market outside Zirakpur named in the partnership rollout. Coverage of the May 18 launch said TWH had already integrated Nazeer Foods’ kitchen operations into its Goa hospitality venture, adding premium Mughlai cuisine and online delivery there before the Zirakpur opening. ### Where are the companies looking next? (fabianmedia.net) Punjab, Haryana, Chandigarh and Delhi/NCR are the next markets TWH Hospitality said it is evaluating after the Zirakpur launch. Management said demand for premium Indian dining concepts is growing in lifestyle destinations such as Zirakpur and Chandigarh-Tricity, and that the company is considering both fine-dine and high-street hospitality formats for future sites. (thenewsstrike.com) By 2028, TWH Hospitality has said it wants six additional food-and-beverage outlets beyond the first two already announced under its broader plan. The next concrete milestone to watch is whether the company names specific sites in Punjab, Haryana, Chandigarh or Delhi/NCR as part of that pipeline. (hotelierindia.com) (thenewsstrike.com)