Dr Pepper Jingle Goes Viral Organically
A TikTok video featuring an unprompted, customer-created jingle for Dr Pepper has gone viral without any direct marketing involvement from the company. The moment highlights the power of unscripted, user-generated content in creating authentic brand engagement. The case serves as an example for agencies to be prepared to amplify spontaneous customer moments rather than relying solely on planned campaigns.
- The viral jingle was created by Romeo Bingham, a 26-year-old from Tacoma, Washington, who posted the 11-second clip to TikTok on December 23, 2025. - The original video, captioned "@Dr Pepper please get back to me with a proposition we can make thousands together," has since amassed over 125 million views. - Dr Pepper responded to the viral success by licensing the jingle from Bingham and turning it into a 15-second national television commercial. - The commercial, which credited Bingham's handle @romeosshow, aired twice during the College Football Playoff National Championship on January 19, 2026, a primetime spot with a large audience. - The simple and catchy lyrics are "Dr Pepper, baby. It's good and nice. Doo. Doo. Doo." - Following the jingle's success, other major brands, including Vita Coco, Hyundai, Denny's Diner, and Popeyes, have engaged with Bingham, who has since created another jingle for Vita Coco. - This instance of user-generated content leading to a major marketing campaign has prompted a trend of other TikTok creators making their own jingles in hopes of attracting brand attention. - Dr Pepper's decision to embrace the organic moment is seen by marketing experts as a savvy move that fosters authenticity and resonates with audiences, particularly Gen Z, by building content *from* social trends rather than just *for* them.
