Ricciardo’s Grand Prix drop
Daniel Ricciardo launched an Enchanté merch drop tied to the Melbourne GP — a tribute collection referencing Aussie racing legends Dick Johnson and Allan Moffat, complete with tees and hoodies timed to race week (speedcafe.com). The release underscores how drivers are leaning into local motorsport heritage during weekends to boost fan engagement and merch sales (speedcafe.com).
Enchanté staged a four-day Melbourne pop-up at 250–252 High Street, Windsor running March 4–7, 2026, presented by Square, with the Backyard Grand Prix collection due online on Monday, March 10, 2026. (squareup.com) Price points listed on Enchanté’s store show Backyard Grand Prix tees around AUD$55–60, crewnecks AUD$115–120 and hoodies AUD$120–150, with caps and hats from about AUD$35–50. (enchante.co) Square’s announcement gives the pop-up a March 4 opening, while local social posts and coverage published event hours for Thursday–Saturday (10:00–19:00 Thu; 10:00–17:00 Fri; 10:00–15:00 Sat) and confirm the store operated through March 7. (squareup.com) Square noted Enchanté’s previous Australian debut had sold out in-person, and Enchanté’s online catalogue shows several earlier capsule items marked “Sold Out,” signalling high local demand for limited drops. (squareup.com) The brand’s 2026 activity cited by Square includes a collaboration with Ford Racing and a separate Daytona capsule earlier in the season, both listed on Enchanté’s shop pages. (squareup.com) Square also flagged that this Melbourne activation would be the first time Australian consumers unable to attend in person could purchase the collection online when it launches on March 10. (squareup.com)
