Devil Wears Prada 2 at $433M

The box-office story here is pretty simple — The Devil Wears Prada 2 is not just holding up, it’s breaking out. On Sunday, May 10, Disney’s sequel finished its second weekend with $433.2 million worldwide, staying No. 1 domestically and piling up even bigger numbers overseas. That matters because legacy sequels usually lean hard on opening-weekend nostalgia. (variety.com) This one is acting more like a broad crowd-pleaser with real legs. ### What happened this weekend? (variety.com) The film pulled in $43 million in North America in its second weekend, enough to beat new opener Mortal Kombat II and keep the top domestic slot. After 10 days in release, domestic ticket sales reached $144.8 million. The weekend drop was 44%, which is a healthy hold for a big studio sequel playing this wide. ### Why is $433 million such a big number? Because that total came after only two weekends. The movie is sitting at $433.244 million worldwide, with $144.844 million domestic and $288.4 million international. On a reported $100 million production budget, that means the theatrical gross is already about 4.3 times the budget before later revenue streams even enter the picture. (variety.com) ### Is this mostly a U.S. hit? Not really — the overseas business is the main engine. International markets have contributed roughly two-thirds of the global total so far. That split matters because it turns the movie from “strong domestic sequel” into “global event,” and that usually gives a release much more room to run over the next few weeks. (the-numbers.com) ### Which countries are carrying it? The strongest markets so far are the United Kingdom and Italy, both at $28 million, followed by Brazil at $22 million and Mexico at $20 million. Variety also notes that the movie has earned its $288 million international total from 51 territories, so this is not one surprise market doing all the work — it’s broad demand across regions. (the-numbers.com) ### Why does the hold matter more than the opening? Because second weekend is where hype turns into proof. A movie can open big on curiosity, brand recognition, or fan rush. Holding No. 1 with a 44% drop while new releases arrive tells you regular moviegoers are still choosing it. Basically, the audience didn’t treat this like a one-night reunion. (the-numbers.com) ### Has it already beaten the first movie? Yes — and that’s one of the clearest signs this has moved beyond “successful sequel” territory. The 2006 original finished with about $326 million worldwide. The new film has already passed that mark by more than $100 million after just two weekends. (variety.com) ### So where could it go from here? No studio source in these reports gives a final target yet, so any finish from here is still an inference. But with $433 million banked, a strong second-weekend hold, and international rollout still doing heavy lifting, the path to a much higher lifetime total is real. The catch is that legs can soften fast if competition stacks up. (the-numbers.com) ### Bottom line? This stopped being a nostalgia story and became a box-office story. The Devil Wears Prada 2 is already bigger than the original, and right now the real surprise is not that it opened well — it’s that it kept strutting. (variety.com)