Google’s Screenless Fitbit
Google is preparing a screenless, Whoop‑style Fitbit band that tracks continuous metrics like heart rate and skin temperature while ditching a display for longer battery and comfort — NBA star Steph Curry has already previewed it. Reports say it will lean on subscription features and is positioned to compete with Whoop and Oura when it ships later this year. (gizmodo.com) (androidcentral.com) (9to5google.com)
Bloomberg reported Google is developing a screenless Fitbit under the Fitbit brand to compete directly with Whoop and Oura, with a planned release “later this year.” (bloomberg.com) The same Bloomberg piece says the band will ship with basic, out‑of‑box features while locking advanced functionality behind a paid subscription, and it will surface insights via an AI‑powered “Fitbit personal health coach” inside a redesigned Fitbit app. (bloomberg.com) NBA star Steph Curry posted a short teaser showing a gray fabric band with orange lining and the line “new relationship with your health,” and Google confirmed Curry has been “working with the team” on the product; Curry was named Google’s Performance Advisor at Made by Google on Aug. 20, 2025. (9to5google.com) Bloomberg notes Google plans to charge for the hardware (unlike Whoop’s subscription‑only hardware model) and describes the device as a gray cloth fitness band with orange accents that closely resembles Whoop’s fabric strap. (bloomberg.com) The Fitbit personal health coach that the band will tie into entered public preview in October 2025, and Bloomberg says the coach’s insights will live in the newly redesigned Fitbit app rather than on a display on the device itself. (bloomberg.com) Multiple outlets published the scoop on March 31–April 1, 2026, framing the band as the next step in Google’s expanding wearables lineup alongside Pixel Watch and existing Fitbit models. (gizmodo.com)
