Elordi Is Bleu de Chanel
- Jacob Elordi was announced as the new face of Bleu de Chanel in a social announcement this week. (x.com) - After Coachella Weekend 2, reports say he and Kendall Jenner have been 'getting to know each other,' fuelling celebrity buzz. ( ) - The combination of a major fragrance campaign and festival sightings has amplified media attention around both his role and personal life. (people.com)
Jacob Elordi is Chanel’s new face of Bleu de Chanel, the French house said Thursday, placing the actor at the center of a campaign due in May. (cosmeticsbusiness.com) Chanel said Elordi will front Bleu de Chanel for 2026 and appear in advertising for Bleu de Chanel L’Exclusif, a new extension of the men’s fragrance line. The brand’s U.S. site is already promoting Bleu de Chanel L’Exclusif as a new release. (cosmeticsbusiness.com, chanel.com) Bleu de Chanel is one of Chanel’s core men’s fragrance franchises, with eau de toilette, eau de parfum, parfum and grooming products sold across the line. The scent first launched in 2010, according to fragrance industry coverage of Elordi’s appointment. (chanel.com, basenotes.com) Elordi is the third ambassador publicly tied to Bleu de Chanel since launch, after Gaspard Ulliel and Timothée Chalamet, Basenotes reported. Chanel’s move keeps attaching the scent to film actors with global name recognition. (basenotes.com, fashionnetwork.com) The campaign news landed as celebrity coverage around Elordi also accelerated after Coachella. People reported on April 21 that Kendall Jenner and Elordi had been “hanging out and getting to know each other” for the last couple of months, citing a source. (yahoo.com) That report followed festival sightings that pushed the pair into the same tabloid cycle as the Chanel announcement. Other outlets tied the dating rumors to Coachella weekend one and after-parties in Indio, California. (people.com, yahoo.com) Elordi’s fashion profile has been rising alongside his film work. Trade and style outlets tied the Chanel booking to recent roles in *Saltburn*, *Frankenstein* and *Wuthering Heights*, and to his visibility in men’s luxury campaigns. (beautyscene.net, sharpmagazine.com) For Chanel, the timing folds a new product push into a week when Elordi was already drawing attention outside fashion pages. For Elordi, it means a fragrance campaign and a celebrity-news cycle are now moving in parallel. (chanel.com, people.com)
