Hyundai Boulder Concept
Hyundai used a "major world premiere" slot at the New York Auto Show to reveal the Boulder Concept — a rugged, off‑road electric SUV prototype. (thekoreancarblog.com) Coverage frames the Boulder as Hyundai pushing into adventure‑ready EV territory rather than a city‑centric crossover. (thetruthaboutcars.com)
Hyundai says the Boulder Concept rides on a fully boxed, ladder-style body-on-frame architecture that the company intends to use as the basis for a future midsize pickup due by 2030. (netcarshow.com) The Boulder’s creation was led by Hyundai Design North America out of Southern California, and Hyundai design chief SangYup Lee described the vehicle as embodying the company’s “Art of Steel” design language. (prnewswire.com) Photos and technical notes show off-road hardware including aggressive suspension travel and tire fitment estimated at roughly 37-inch mud‑terrain tires on the concept. (thedrive.com) Inside, the concept features a modular cabin with four small screens that can slide laterally on a rail, opposing “suicide” doors for access, and an on-board real‑time off‑road guidance system to aid drivers on difficult terrain. (auto123.com) Hyundai’s public materials describe the Boulder as the company’s first serious exploration of body‑on‑frame construction for North America, signaling a deliberate shift toward truck‑and‑SUV architectures in the brand’s product roadmap. (motortrend.com) Industry outlets are framing the Boulder as a direct play into the midsize off‑road SUV segment long occupied by models like the Ford Bronco and Jeep Wrangler, and analysts note the concept positions Hyundai to compete in U.S. truck and rugged‑utility markets. (thedrive.com)
