Convey expands venue
- Convey took over an entire 1958-built building at Via San Senatore 10 near Torre Velasca for its fourth Milan edition. (designboom.com) - The team converted the vertical space into a multi-level exhibition venue showcasing a new wave of design companies. (designboom.com) - The move signals designers using city architecture to create immersive, stacked installations rather than single-floor showrooms. (designboom.com)
Convey has expanded from a design showcase into a building-wide takeover for Milan Design Week 2026, filling all five exhibition floors at Via San Senatore 10. (designboom.com) The event is running April 20-26 in a 1958 building near Torre Velasca and Missori, with opening hours listed as 10 a.m. to 8 p.m. each day. (conveyproject.com) Convey says the fourth edition brings together more than 20 international brands and adds a rooftop to the route, turning one address into a weeklong exhibition path instead of a single showroom stop. (conveyproject.com) (fuorisalone.it) The building itself is part of the pitch. Designboom and DesignTellers identify it as a late-1950s modernist property on Via San Senatore 10, with DesignTellers attributing it to architects Ottavio Cabiati and Luigi Brambilla. (designboom.com) (designtellers.it) That shift tracks how Milan Design Week works in 2026: the citywide Fuorisalone program runs alongside the Salone del Mobile fair from April 20 to 26, and brands compete for attention through installations spread across neighborhoods rather than inside the trade fair alone. (milandesignweek.org) (archiproducts.com) Convey started as a platform for emerging and independent design companies, and its own site lists editions in 2024, 2025 and 2026 before this year’s expanded format. The project describes its role as connecting brands with buyers, media and other industry players in Milan. (conveyproject.com) The 2026 format compresses that networking into one vertical venue. Fuorisalone’s listing describes five floors of exhibitions, activations and collaborations designed to create “connections, content, exchanges, and new opportunities” in a single destination. (fuorisalone.it) Other Milan Design Week guides have highlighted Convey as a stop precisely because it concentrates multiple brands in one place. Forbes included it among notable 2026 exhibitions, while Zero called it a way to gather in one building what visitors would otherwise spend hours chasing across the city. (forbes.com) (zero.eu) For Convey, the bigger venue does not move the project out of Milan’s design-week sprawl so much as package that sprawl into a stacked route: street entry, five levels of displays, and a rooftop finish in the center of the city. (designboom.com) (fuorisalone.it)
