Meta Account unified identity

- Meta said on April 23 it will turn Accounts Center into a broader Meta Account, a single sign-in and settings hub for Facebook, Instagram, Threads, Meta AI and AI glasses. - The rollout will happen gradually over the next year, with optional single-password login, passkeys, centralized two-factor authentication, ad preferences, and Family Center tools for supervising teens across apps. - Meta is extending an existing cross-app control layer as it adds more devices and services, while keeping WhatsApp separate unless users already linked it. (about.fb.com)

Meta is replacing Accounts Center with a broader Meta Account that will handle sign-ins and shared settings across its apps and devices. (about.fb.com) The company announced the change on April 23 and said the rollout will happen gradually over the next year. Meta said Facebook, Instagram, Threads, Meta AI and AI glasses will be covered by the new account system. (about.fb.com) (techcrunch.com) Meta said people will be able to set one password across eligible apps and devices, or use passkeys tied to a fingerprint, face scan, or device PIN. Password, two-factor authentication and the account email address will be managed in one place. (about.fb.com) (techcrunch.com) The change reflects how Meta’s product lineup has widened beyond Facebook and Instagram into Threads, Meta AI and hardware. The company is trying to make that sprawl feel like one account system instead of a stack of separate logins. (about.fb.com) (techcrunch.com) Meta said app-specific controls will stay inside each app. A Facebook audience setting will still live in Facebook, while an Instagram tagging setting will still live in Instagram. (about.fb.com) (techcrunch.com) WhatsApp is only partly included. Meta said WhatsApp will carry over only for people who had already added it to Accounts Center, and anyone who has not linked WhatsApp will keep managing it separately. (about.fb.com) Meta also used the launch to push security features. The company said Meta Account will include passkeys, login alerts, personalized security recommendations and what it described as 24/7 threat protection. (about.fb.com) (techcrunch.com) For parents, Meta said Family Center inside Meta Account will let them manage supervised teen settings for Instagram, Facebook, Messenger and Meta Horizon from one dashboard. That extends Meta’s recent push to add more teen-safety controls across apps. (about.fb.com 1) (about.fb.com 2) Meta said the switch will not change day-to-day app use, and users can still keep accounts separate or remove linked accounts later. The company is trying to centralize identity without forcing every Meta service into a single profile. (about.fb.com) (techcrunch.com)

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