Gana x One Piece giveaway
Gana Chocolate’s One Piece collaboration for Mother’s Day exploded on social, pulling about 3.6K likes and roughly 15K reposts around the giveaway post. (x.com) The campaign is an example of seasonal branded collabs driving high engagement on X through limited-edition tie-ins. (x.com)
Lotte’s Ghana Chocolate turned a Mother’s Day giveaway with *One Piece* into a heavily shared post on X, tying a seasonal promotion to one of Japan’s biggest anime brands. The campaign is part of Ghana’s 2026 Family Day tie-in with the television anime *One Piece*, which Lotte and the franchise announced on March 24, 2026. The first wave centered on Mother’s Day visuals and ran through a repost-based X giveaway from April 1 at 10:00 a.m. to April 14 at 11:59 p.m. Japan time. (one-piece.com) (lotte.co.jp 1) (lotte.co.jp 2) Lotte’s rules say users had to follow the @ghana_recipe account and repost the designated campaign post to enter. The company said it would pick 100 winners, ship prizes in Japan, and notify winners by direct message in late April 2026. (lotte.co.jp) The creative was built around family pairs from *One Piece*, not generic character art. The Mother’s Day set used Robin and Olvia, Chopper and Doctor Kureha, and Sanji and Sora, with two message versions for each pairing, for six visuals total. (one-piece.com) (lotte.co.jp) Lotte also tied the campaign to products people could actually buy during the holiday window. Its Ghana x *One Piece* gift box went on sale through the Lotte online shop on April 7, 2026, priced at 3,980 yen, with 1,500 sets and Mother’s Day stickers featuring the collaboration art. (lotte.co.jp) The company has now run the collaboration for two straight years. In 2025, Lotte called the Ghana x *One Piece* campaign the first collaboration between the chocolate brand and the anime, launched it on March 27, and built it around Mother’s Day on May 11 and Father’s Day on June 15. (prtimes.jp) This year’s rollout kept the same holiday frame but changed the character lineup and timing. The 2026 site says Mother’s Day falls on May 10 and Father’s Day on June 21 in Japan this year, and it says new Father’s Day visuals are scheduled for late April. (lotte.co.jp) (one-piece.com) The campaign also extends beyond social posts. Lotte’s special site says select Ghana Milk and Premium Ghana packs include a message space on the back so buyers can turn the chocolate itself into a small gift for Mother’s Day or Father’s Day. (lotte.co.jp) That helps explain why the giveaway traveled: it was not a one-off post but the public-facing piece of a broader retail, packaging, and fan-franchise push timed to a fixed holiday deadline. Lotte’s next beat is the Father’s Day reveal later in April, using the same Ghana x *One Piece* frame. (lotte.co.jp) (one-piece.com)
