Tesla renames FSD in China
- Tesla changed the name of Full Self-Driving on its China website to “Tesla Assisted Driving” on May 23 as its supervised system reached China. - Tesla’s Europe pricing now shows Full Self-Driving only as a €99 or £99 monthly subscription, replacing prior €7,500 and £6,800 upfront options. - Tesla said on May 21 that FSD (Supervised) is available in China, while Sunwoda reportedly supplies Shanghai with third-generation LFP cells.
Tesla has changed the branding of its driver-assistance software in China days after saying its supervised Full Self-Driving system was available there. The company’s China website now uses “Tesla Assisted Driving,” replacing earlier Full Self-Driving wording, according to Electrek. Europe is moving the same software in a different direction. Tesla has removed the one-time purchase option for Full Self-Driving in Europe and now lists the feature only as a monthly subscription priced at €99 or £99, according to ArenaEV and other industry reports. A separate supply-chain report adds a third piece to the picture. Seoul Economic Daily reported that Tesla added Sunwoda as a battery supplier for third-generation lithium iron phosphate cells used at its Shanghai factory. (electrek.co) ### Why did Tesla change the name in China now? Tesla said on May 21 that Full Self-Driving (Supervised) had become available in China and nine other markets, ending years of delay in the country. (arenaev.com) CNBC and other outlets reported that the announcement marked the first broad availability of the feature in China after regulatory uncertainty. Electrek reported on May 23 that Tesla’s China site had replaced “Full Self-Driving” with “Tesla Assisted Driving.” The report said this was another naming change as the launch approached, following earlier adjustments in how Tesla described the package in China. (en.sedaily.com) ### What is changing for buyers in Europe? ArenaEV reported on May 23 that Tesla no longer offers a permanent purchase of Full Self-Driving in Europe. (cnbc.com) The report said customers previously could pay €7,500 in euro markets or £6,800 in the United Kingdom for lifetime access, but new buyers now must subscribe at €99 or £99 per month. InsideEVs and Drive Tesla Canada separately reported the same shift, saying Tesla removed the one-time option across Europe and the UK. (electrek.co) Those reports said the software remains subject to uneven regulatory approval across the region. ### Where is the software actually approved in Europe? ArenaEV said only the Netherlands and Lithuania have approved use of the full supervised system so far. (arenaev.com) The outlet reported that Tesla’s local messaging differs by market, with Dutch buyers seeing the system as live while UK buyers are warned availability depends on future regulatory clearance. (insideevs.com) That distinction matters because Tesla is selling a subscription across the region even though the software’s legal availability remains country-specific, according to ArenaEV and InsideEVs. ### What does Sunwoda add to Tesla’s China operations? Seoul Economic Daily reported on May 23 that Tesla had added Sunwoda as a supplier of third-generation LFP cells for Shanghai. (arenaev.com) China Daily, citing the same development, said Sunwoda had begun shipping the cells to Tesla’s Shanghai Gigafactory. Electrive reported in April that the Sunwoda cells were third-generation LFP batteries capable of a 3C charging rate and were initially being used in export vehicles from Shanghai. (arenaev.com) The report said Tesla would assemble the prismatic cells into modules and packs itself. ### What happens next? Tesla’s next visible milestones are already defined by its own rollout and pricing pages. (en.sedaily.com) The company said on May 21 that FSD (Supervised) was available in China, while Europe’s websites now show monthly-only pricing and country-specific regulatory language. Sunwoda’s role will be watched through Shanghai output and export models. Seoul Economic Daily and Electrive said the new supplier is tied to Shanghai-made vehicles and third-generation LFP cells, with broader market use still unclear. (electrive.com) (en.sedaily.com) (cnbc.com)