DKNY launches Fall 2026 campaign

DKNY released its Fall 2026 campaign on Sept. 1, putting Iris Law and Amelia Gray at the center of a New York City shoot built around paired styling and city-set imagery. The campaign was published through the brand’s owned channels and described by DKNY as a study in “effortless twinning looks” that show the two models interpreting the collection in different ways. The release landed days before New York Fashion Week’s Spring/Summer 2027 schedule is due to begin on Sept. 10, according to the Council of Fashion Designers of America schedule coverage. ### Who is in the campaign, and what is DKNY showing? Iris Law and Amelia Gray are the faces of the Fall 2026 campaign, DKNY said in its release. The brand said the pair represent “two defining figures” of a younger style generation and framed the imagery around shared looks worn with different attitudes across New York. (markets.businessinsider.com) DKNY’s campaign page calls the concept “Twin Muses Featuring Iris & Amelia” and says the two models reinterpret the season through “one shared style language.” The site presents matching or near-matching outerwear, tailoring, knits and handbags, with copy emphasizing contrast inside a coordinated wardrobe. ### What does “effortless twinning looks” mean here? DKNY’s own description points to styling rather than identical dressing. (markets.businessinsider.com) The campaign page shows the same coat, bomber, knitwear and bag families worn in slightly different proportions and pairings, with the company presenting the looks as one statement filtered through two personal styles. The Sept. 1 release said Amelia Gray brings “a sharp, minimalist edge,” while Iris Law channels “an alluring downtown attitude.” That distinction comes from DKNY’s press materials and is how the brand explains the split between the two women inside one campaign concept. (dkny.com) ### Who made the images? Photographer Mikael Jansson shot the campaign in New York City, according to the release carried by multiple outlets and the related coverage that accompanied the launch. (dkny.com) Additional coverage said Trey Laird handled creative direction and Clare Richardson styled the collection. New York locations are central to the presentation. (stocktitan.net) Coverage of the campaign described subway stations, streets and brick-lined settings as part of the visual backdrop, while DKNY’s release tied the collection to the city’s “energy, confidence, and attitude.” ### What clothes and accessories are DKNY pushing? DKNY’s Fall 2026 campaign page highlights faux-leather bombers, tailored coats, cropped knits, relaxed trousers and the Skye satchel line. (finance.yahoo.com) The companion “Fall 2026 Looks” page organizes the collection into themed edits including “Urban Jungle,” “Downtown Edge,” “Denim Destination,” “The Fur Factor” and “The 9-to-5 Edit.” The release materials also point to a monochromatic palette tied to the New York skyline, alongside animal print, tailored vests, blazers and a menswear-inspired vegan leather bomber. (designscene.net) Those details come from DKNY’s launch copy and syndicated versions of the announcement. ### Why did DKNY release it now? Sept. 1 is the official release date attached to DKNY’s Globe Newswire announcement, even though some pickup stories appeared on Sept. 2. (dkny.com) The timing places the campaign in the run-up to New York Fashion Week, whose preliminary Spring/Summer 2027 schedule is set for Sept. 10 through Sept. 15. (broadcast.com.br) DKNY said the campaign is launching globally across its owned channels as well as social, digital, outdoor and print media. The Fall 2026 campaign page and product edit are already live on the brand’s website, where the featured looks and accessories are available to view and shop. (broadcast.com.br) (financialcontent.com)