Malaysia's campus reading push

Sunway University and BookXcess marked World Book Day with a book-drive campaign that sent 120 books to a children’s care centre in Petaling Jaya. (newswav.com) The donation followed a World Book Day edition of Sunway University’s Comfy Chats series featuring Andrew Yap, co-founder of BookXcess and Big Bad Wolf Ventures, ahead of World Book Day on April 23, 2026. (newswav.com) The books went to Pusat Penjagaan Kanak-Kanak Cacat Taman Megah, and Sunway University said the selection included age-appropriate titles with sensory-based elements for children with different learning needs. (newswav.com) Sunway tied the campaign to its “Campus With A Conscience” program, which the university says began in 2021 and frames sustainability and community outreach as part of campus life. (sunwayuniversity.edu.my) The university says the initiative extends beyond classes through public events, webinars and community programs, including work with the Desa Mentari community of more than 26,000 residents in households earning under RM5,000 a month. (sunwayuniversity.edu.my) Professor Malissa Maria Mahmud, dean of Sunway University’s School of Education, said the donation was meant to push education “beyond campus boundaries” and create “inclusive opportunities for all.” (newswav.com) Andrew Yap said the partnership matched BookXcess’s goal of using books to “change lives, shape perspectives, and connect people together,” a message the retailer also echoes in its branding for The Library by BookXcess in Bandar Sunway. (newswav.com) (bookxcess.com) Sunway says all Campus With A Conscience events are open to students, staff, alumni and the wider community. This World Book Day push turned that campus slogan into a small, specific delivery: 120 books placed in the hands of children outside the university gates. (sunwayuniversity.edu.my) (newswav.com)