Art Basel Hong Kong debuts Zero 10

Art Basel Hong Kong brought Zero 10 to Asia in March 2026, adding a new fair sector devoted to digital-era art. (artbasel.com) Zero 10 opened at Art Basel Hong Kong after debuting at Art Basel Miami Beach in December 2025. Art Basel said the Hong Kong fair ran March 27 to 29 at the Hong Kong Convention and Exhibition Centre, with preview days on March 25 and 26. (artbasel.com 1) (artbasel.com 2) The Hong Kong edition of Zero 10 featured 14 exhibitors, up from 12 in the inaugural Miami Beach presentation. Art Basel listed participants including Art Blocks, bitforms gallery, Botto DAO, Onkaos, SOLOS, TAEX, and Asprey Studio. (artbasel.com 1) (artbasel.com 2) Art Basel described the sector as spanning code-based work, algorithmic systems, immersive installations, robotics, light, and sound. The curator is Eli Scheinman, whom Art Basel identified as Zero 10’s curator and program lead. (artbasel.com) That matters because Art Basel is not treating digital art as a one-off side project. In its launch announcement, the company called Zero 10 a “long-term commitment” tied to its existing Digital Art Council, Digital Dialogues program, app, and online editions. (artbasel.com) Art Basel also tied the initiative to collector demand. It cited the Art Basel and UBS Survey of Global Collecting 2025, which found 51 percent of 3,100 high-net-worth respondents bought a digital work in 2024 or 2025. (artbasel.com) In Hong Kong, Zero 10 extended beyond booth presentations. Art Basel said DeeKay Kwon’s new animation “DeePle The People” was commissioned with the Hong Kong Tourism Board and projected onto the Hong Kong Club Building every evening from March 24 to 29. (artbasel.com) The wider fair was large enough to show where Zero 10 sits in the market. Art Basel Hong Kong 2026 hosted 240 galleries from 41 countries and territories, with more than half from Asia Pacific. (artbasel.com) Early sales suggested digital art was arriving inside a fair that still moves blue-chip money. On opening, Art Basel reported seven-figure deals across the fair, including Liu Ye at $3.8 million and Marlene Dumas at $3.5 million, while saying Zero 10 drew crowds from the opening hours. (artbasel.com) The name Zero 10 points backward as much as forward. Art Basel said it references Kazimir Malevich’s 0,10 exhibition in 1915, using that link to place digital art inside a longer history of avant-garde experimentation. (artbasel.com) So the Hong Kong debut was less a tech add-on than a structural change in how Art Basel packages new media for collectors. After Miami Beach in 2025 and Hong Kong in March 2026, Zero 10 is now part of the fair’s regular global playbook. (artbasel.com 1) (artbasel.com 2)