Superteam Wheels Inks 3-Year Deal with GCN Italia
Chinese carbon fiber bicycle wheel manufacturer Superteam Wheels has signed a three-year strategic partnership with GCN Italia, the Italian channel of the Global Cycling Network. The deal aims to expand Superteam's brand presence and market share across Europe.
This expansion into the Italian market follows successful partnerships Superteam established with GCN's French and Spanish channels in 2025. The series of agreements signals a concerted push to solidify the brand's presence across Southern Europe's core cycling nations. Founded in 2015, Superteam's parent company is Xiamen Baiyexing Outdoor Products Co., Ltd., which has a history of producing carbon fiber products as an original equipment manufacturer (OEM) for other international brands. This manufacturing background underpins Superteam's strategy of offering cost-effective performance wheels. Global Cycling Network (GCN), launched in 2013, is the world's largest online cycling channel. Its parent company, Play Sports Network, recently returned to private ownership after being sold by Warner Bros. Discovery in June 2024 to founder Simon Wear and CEO Mia Walter. The partnership will focus on co-created content, including professional reviews of road and gravel wheelsets, features on local riding experiences, and deep dives into carbon fiber technology. All content will be specifically tailored for
