NEW MV: 'Every Single Day'
Thai artist FOURTH Nattawat dropped the music video for 'Every Single Day' today, and the clip has already attracted heavy engagement on YouTube. New MVs like this often get a quick spike in streams and social traction when posted during major event weekends. The upload was shared on social with the official YouTube link. (youtube.com) (x.com)
FOURTH Nattawat’s new video did not roll out as a quiet upload: the official YouTube premiere for “อยู่ด้วยกันนะ (Every Single Day)” went live on April 11, 2026 through RISER MUSIC, with the platform showing a same-day premiere and a live chat attached to the release. (youtube.com) The song title pairs Thai and English on the official upload, with “อยู่ด้วยกันนะ” presented as “Every Single Day,” which tells you this is being pushed as both a domestic Thai release and something legible to an international audience watching through subtitles, clips, and reposts. (youtube.com) That matters for FOURTH because he is not starting from zero as a new singer: GMMTV lists Nattawat Jirochtikul, born October 18, 2004, as one of its artists, and his music work is tied to RISER MUSIC while his screen career runs through the same talent ecosystem. (gmm-tv.com) He first broke out through television before building a solo music lane. Public artist profiles tie his rise to winning Thailand School Star 2019 and then landing roles in “F4 Thailand: Boys Over Flowers,” “My School President,” and “Moonlight Chicken.” (gmm-tv.com, wikipedia.org) That background explains why a music video from him can move fast in its first hours: he arrives with an audience from drama fandom, not just from playlist listeners, and those fans are already organized across YouTube, TikTok, and X. (youtube.com, tiktok.com, x.com) The release also fits the pattern of a steady solo catalog, not a one-off experiment. Music databases and fan-maintained discography pages list “Every Single Day” as his sixth digital single, following earlier releases that helped turn him from soundtrack singer into a standalone pop act. (tpop.fandom.com, music.apple.com) The official teaser cycle appears to have been short and concentrated. A discography page tracking the release says RISER MUSIC posted the plan for the single on April 8, 2026, which means the gap between announcement and music video arrival was about three days. (tpop.fandom.com) That kind of compressed rollout is built for fan mobilization. The TikTok posts tied to the release repeat the same April 11, 2026 date and point viewers straight to YouTube and streaming platforms, turning short-form clips into traffic signs for the full video. (tiktok.com, tiktok.com) So the story here is bigger than one video drop. A 21-year-old performer who came up through GMMTV’s television machine is now using RISER MUSIC’s release system, bilingual packaging, and fan-driven social loops to make a same-day music video launch feel like an event. (gmm-tv.com, youtube.com, x.com)
