Macy's Flower Show returns to NYC

Macy’s Flower Show reopened at Herald Square on Thursday, April 23, turning the Manhattan flagship into a free floral installation that runs through May 10. (macys.com) Macy’s said the 2026 edition is called “Homegrown” and marks the show’s 51st year at the retailer’s New York flagship. The company said the main floor will be filled with floral displays, fabric elements and handicrafts tied to an America-themed presentation. (macysinc.com) Time Out New York reported the Herald Square show opens during a week of citywide spring events, with the store’s main floor recast as a “petal-packed tribute” to American gardens. The publication listed the New York run as April 23 to May 10. (timeout.com) This year’s theme arrives as Macy’s ties the display to the run-up to the United States’ 250th anniversary in 2026. Macy’s said “Homegrown” uses regional botanicals and visual storytelling to frame the store as a cross-country garden trip. (macysinc.com) The show also doubles as a retail event. Macy’s said the installation includes Mother’s Day programming, while Valentino Beauty is staging a branded “Born in Roma Palazzo” experience on the Herald Square mezzanine from April 23 to May 10. (macysinc.com) (prnewswire.com) The Macy’s Flower Show has long been one of the store’s signature seasonal draws because it puts a public exhibition inside a working department store instead of a ticketed garden. Macy’s describes the event as a free annual celebration at Herald Square, and outside guides say visitors can walk in without admission. (macys.com) (newyork.com) The company is also expanding the concept beyond New York this spring. Macy’s said its State Street store in Chicago is getting a new Flower Show pop-up from April 16 to May 10. (macysinc.com) For New York visitors, the practical detail is simple: the 2026 show is now open at Macy’s Herald Square, and the floral displays stay up through Sunday, May 10. (macys.com)