Bangkok’s Matcha Fest
Bangkok is staging “Groove @ Asai — EP 1: Matcha Fest,” a one‑day Chinatown event pairing matcha drinks with music and local creatives — a sign matcha festivals are becoming community‑level culture, not just café menu items. Organizers say the event spotlights both traditional and modern matcha applications to attract a broad audience (bangkokpost.com).
The festival is set for Saturday, 28 March 2026, running 11:00–16:00 at the Courtyard on the 4th floor of ASAI Bangkok Chinatown (531 Charoen Krung Rd). (dusit.com/asai-bangkok-chinatown/specialoffers/groove-asai-matchafest/) Admission is priced at THB 490 net and the ticket includes one matcha drink, access to on-site activities, an unlimited photobooth and entry into a lucky draw. (dusit.com/asai-bangkok-chinatown/specialoffers/groove-asai-matchafest/) Organisers list six participating matcha purveyors — Hidden Leaf Matcha, CÉRÉMONIALE, Matcha Atelier, Matchamaru, Koyo Tearoom and Hugs Songwat — each slated to serve signature matcha creations at the event. (dusit.com/asai-bangkok-chinatown/specialoffers/groove-asai-matchafest/) The programme includes live DJ sets, DIY matcha workshops and other interactive community activities, billed as a relaxed afternoon of “shared stories” and beverage rituals. (dusit.com/asai-bangkok-chinatown/specialoffers/groove-asai-matchafest/) ASAI says the Matcha Fest is EP.1 of a neighbourhood-driven three-part beverage series produced in collaboration with Made in Songwat to showcase Songwat’s café scene and local creatives. (dusit.com/asai-bangkok-chinatown/specialoffers/groove-asai-matchafest/) Tickets and reservations are being handled through Ticketmelon and ASAI’s event page, with listings and purchase options available online ahead of the 28 March date. (ticketmelon.com/asaihotels/grooveatasai-matchafest2026)
