Women's League Sells Out Arenas, But TV Ratings Dip
The Unrivaled women's basketball league just wrapped its second season with record sellout crowds, but saw its TV viewership decline compared to its debut. The divergence highlights the growing importance of in-venue fan engagement and monetization, where location-based apps and content are becoming critical.
The league's second-season viewership on TNT and truTV saw a significant drop from its debut, with its opening slate of games averaging 175,000 viewers, down from 312,000 the previous year.
