Planet Fitness still big but stock weak

Planet Fitness kept adding gyms and members into 2025, but the stock fell to a 52-week low in early April 2026. (planetfitness.com) The company said on February 24, 2026 that it opened 181 clubs in 2025, lifted membership by 1.1 million, and ended the year with 2,896 locations and about 20.8 million members. (planetfitness.com) Planet Fitness investor data shows the shares touched a 52-week low of $70.32 on April 2, 2026, down from a 52-week high of $114.47. Investing.com separately reported the stock hitting fresh lows in March and again in April as the selloff deepened. (planetfitness.com) (investing.com) Revenue still grew. Planet Fitness reported fourth-quarter 2025 revenue of $376.3 million, up 10.5% from a year earlier, while full-year system-wide same-club sales rose 6.7%. (planetfitness.com) That gap between operating growth and a weaker stock price points investors toward margins, franchise economics, and the cost of opening and outfitting new gyms rather than simple unit growth alone. Planet Fitness said it placed equipment in 152 new franchised locations in 2025 in addition to the 181 club openings. (planetfitness.com) The company is also still in the middle of a leadership reset. Planet Fitness named Colleen Keating chief executive in April 2024, and by June 2025 the company was publicly outlining a new strategy that included redesigned club floorplans and efforts to lower franchisees’ capital costs. (planetfitness.com 1) (planetfitness.com 2) The scale is still unusual in the gym business. Planet Fitness said it had more members than any other fitness brand when it released its 2025 year-end metrics, and its footprint is now just four clubs short of 2,900. (planetfitness.com) For now, the stock chart says investors want more than expansion. Planet Fitness is entering 2026 with nearly 2,900 clubs, but the market is pricing the chain closer to its low than its high. (planetfitness.com)