ŌURA nears five million paid members

ŌURA said on May 20 that it is on pace to surpass five million paid members in the current quarter, a new scale marker for a company that built its business around a smart ring and subscription service. The San Francisco-based company said the milestone came as CNBC ranked it No. 14 on its 2026 Disruptor 50 list, the fourth straight year it has appeared on the annual ranking. The membership figure matters because ŌURA is pairing subscriber growth with new services inside the app. On May 19, Resmed and ŌURA said they were partnering to expand access to sleep-health education and pathways to care for members who see changes in sleep or breathing patterns. (markets.financialcontent.com) ### How big is the membership business now? ŌURA said membership has grown more than fourfold in the past two years and that it expects to pass five million paid members this quarter. The company tied that growth to what Chief Executive Tom Hale called member trust in the ring’s insights on sleep, readiness, heart health, women’s health, stress, resilience, activity and metabolic health. (investor.resmed.com) CNBC placed ŌURA at No. 14 on its 2026 Disruptor 50 list after ranking it No. 23 a year earlier. CNBC said the company sits at the center of a broader health-and-wellness boom and has expanded beyond sleep tracking. ### What changed in sleep care this week? Resmed and ŌURA said on May 19 that Oura members can now use educational resources from Resmed and get guidance on care pathways when the ring shows changes in sleep or breathing patterns. (markets.financialcontent.com) The companies said the program is aimed at helping people take next steps with providers and improve access to sleep-health support. (cnbc.com) CNET reported that the collaboration gives U.S. users with chronic sleep problems access to sleep education, assessments and links to virtual or in-person healthcare providers. Oura said in its own blog that members with a higher number of breathing disturbances can connect to trusted resources from Resmed, including a sleep assessment and the option to connect with an independent healthcare provider. (investor.resmed.com) ### Why is Resmed involved? Resmed is a sleep-health technology company best known for products and services tied to sleep apnea and home-based care. In announcing the partnership, Resmed said the effort is meant to help identify Oura members who experience changes in breathing patterns during sleep and guide them toward informed next steps. (cnet.com) The Resmed page for clinicians and suppliers says the initiative is designed to increase patient awareness of sleep health, support earlier evaluation and connect more patients to care pathways. That language places the partnership closer to referral and education infrastructure than a standalone consumer-wellness feature. ### What does this add to ŌURA’s business model? (investor.resmed.com) ŌURA’s subscription business has long sold ongoing access to scores, trends and health insights. The Resmed partnership adds a service layer that can route users from a wearable signal toward assessment and possible treatment, while keeping that handoff inside the company’s app experience. (resmed.com) Tom Hale said the company’s growth reflects how members rely on Oura across multiple health categories, and the new sleep pathway shows how that trust is being extended into services beyond tracking alone. The next visible markers are the company’s quarterly membership milestone and the rollout of the Resmed-linked care pathway now available to eligible U.S. members. (markets.financialcontent.com)