Apple Schedules Event for March 4
Apple has scheduled a media event for March 4. The company is expected to make major software and hardware announcements. Past March events have often focused on services, iPads, or Macs.
- The expected M5 family of chips will likely feature an updated Neural Engine and new "neural accelerators" on the GPU cores, an architectural shift designed to boost on-device performance for the major Siri overhaul planned for 2026. - A rumored new low-cost MacBook may utilize an iPhone-class A18 Pro chip, signaling a strategic test of running macOS on highly efficient, non-M-series Apple Silicon to target a new sub-$1,000 price point. - The event follows a significant AI leadership transition, with John Giannandrea's planned retirement and the appointment of Amar Subramanya, who now reports to software engineering head Craig Federighi, indicating a tighter integration of AI model development with the core OS groups. - The format of a multi-day rollout with press releases culminating in a hands-on "experience" mirrors the launch of the M4 Macs in October 2024, suggesting a strategic shift in executive
