Indoor Hydroponic System Offered on Trial

- The company behind the product, Rise Gardens, was founded in Chicago by serial entrepreneur Hank Adams, who previously founded and sold the sports technology company Sportvision. Adams started Rise Gardens in 2019 to make a positive impact on the food system. - Rise Gardens has raised $18.9 million in total funding over four rounds, with investors including True Ventures, the Amazon Alexa Fund, and TELUS Ventures. - The Rise Garden 3 system is modular, allowing users to start with one level and expand up to three. A fully expanded three-level system can grow up to 108 plants at a time. - The 60-day trial costs a non-refundable $60 fee. If the customer does not cancel by the 61st day, they are billed the remaining balance for the garden, which can be up to $1,199. - The broader urban farming market was valued at over $173 billion in 2025 and is projected to grow to more than $242 billion by 2030. The more specific home hydroponics market is projected to grow from $1.8 billion in 2025 to $3.77 billion by 2030, at a compound annual growth rate of 16.0%. - Key competitors in the high-capacity indoor garden market include Gardyn and Lettuce Grow. Gardyn has raised over $15 million in investment, while Lettuce Grow utilizes an aeroponic system with pre-sprouted seedlings rather than hydroponics. - Consumer interest in smart indoor gardening is significant, with over 72% of urban consumers inclined toward technologies that support automated, organic food production. As of 2024, more than 30% of American homes engage in plant cultivation using automated methods. - During the pandemic, Rise Gardens saw a surge in sales, selling out of its gardens three times in 2020 alone. As of mid-2021, customers had harvested over 12,000 pounds of produce using the systems.