GTA 6 trailer tops 31 million views

Netflix’s “Grand Theft Auto VI: An Extended Look” has turned what is effectively a game marketing video into one of the streamer’s biggest weekly hits. The 27-minute showcase drew 31.1 million views between Aug. 27 and Aug. 30, according to multiple reports citing Netflix chart data. Netflix’s own Tudum site said the company had an exclusive six-hour window before the video also appeared on YouTube. Grand Theft Auto VI is due to launch on Nov. 19 for PlayStation 5 and Xbox Series X|S. ### How big was the audience, exactly? The 31.1 million figure covers the video’s first four days on Netflix, from its Thursday, Aug. 27 release through Sunday, Aug. 30, when the platform closes its weekly Top 10 window. Reports from What’s on Netflix, Yahoo’s syndicated entertainment coverage and other gaming outlets all described it as the top-performing title on the service for that week. (whats-on-netflix.com) The country breakdown was also broad. Several reports said the video reached No. 1 on Netflix’s English film chart in 87 of the 93 countries the company tracks, including major markets such as the United States, Britain and Brazil. ### Why was a GTA 6 video on Netflix in the first place? (whats-on-netflix.com) Netflix’s Tudum site said Rockstar Games partnered with the streamer to debut the extended look to subscribers six hours before anyone else could watch it. Brandon Riegg, Netflix’s vice president of nonfiction series, said on Aug. 27 that “the anticipation and fandom around Grand Theft Auto VI is unprecedented,” describing the release as a first-of-its-kind partnership. (whats-on-netflix.com) Rockstar used the showcase to present extended in-game footage captured on PlayStation 5, according to Netflix’s description. The video was positioned less as a traditional cinematic trailer and more as a deeper gameplay and world-building presentation ahead of launch. ### Was this bigger than the YouTube release? YouTube was not the first stop. (netflix.com) Netflix had the exclusive opening window, and later reports said the YouTube upload had passed roughly 17 million views by Sept. 1-2, well below the Netflix tally over the same stretch. That gap does not mean Netflix had a larger total audience across all platforms forever; it means the streamer’s early exclusive window and built-in global distribution produced a very large opening burst. (netflix.com) Reports that compared the two platforms were measuring different release timing but the same overall rollout. (polygon.com) ### What does this say about Netflix’s charts? Netflix classed the GTA 6 video with its film rankings, not as a game product. Reports citing the weekly Top 10 said it outperformed the next most-watched movie title on the service during that period, despite being promotional material rather than a conventional film or series episode. (tweaktown.com) That made the chart result unusual. What’s on Netflix described the release as a “first-of-its-kind drop” for the streamer, and Polygon said the showing was remarkable for what was essentially a very long video game trailer. ### When is the next milestone for fans? Nov. 19 is the next fixed date in the rollout. (tech.yahoo.com) Netflix’s Tudum page says Grand Theft Auto VI is available for pre-order now and will arrive on PlayStation 5 and Xbox Series X|S on that date. (netflix.com) (whats-on-netflix.com)