Amazon expands Now to 100 cities

Amazon said on April 27 it will expand Amazon Now, its ultra-fast delivery service, to 100 cities across India. (aboutamazon.in) (thehindu.com) The company said the buildout will rely on more than 1,000 micro-fulfilment centres, small local warehouses that keep fast-moving items close to customers for delivery in minutes. (aboutamazon.in) (thehindubusinessline.com) Amazon listed cities including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore and Visakhapatnam in the expansion plan. (thehindu.com) Harsh Goyal, Amazon India’s vice president for Everyday Essentials, said the network will also help more than 16,000 farmers sell produce directly to customers through sellers on Amazon Now. (aboutamazon.in) The move extends a service Amazon had only recently widened beyond Bengaluru, Delhi and Mumbai. On September 11, 2025, Amazon said Amazon Now had reached those three metros with more than 100 micro-fulfilment centres. (aboutamazon.in) Amazon tied the expansion to a broader India operations push announced last week, when it said it would invest ₹2,000 crore in 2026 to expand and upgrade its fulfilment, sortation and delivery network. That announcement also said Amazon Now would more than double its footprint in cities where it already operates and enter more cities this year. (aboutamazon.in) Quick commerce in India has turned into a crowded race led by Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes, with companies promising groceries, personal care items and small essentials in 10 to 30 minutes. (inc42.com) (thehindubusinessline.com) Amazon’s message is that it can use its national logistics network to chase that market at scale, while adding fresh produce supply from farmers and a denser local warehouse network. (aboutamazon.in 1) (aboutamazon.in 2) The company did not give a completion date for reaching all 100 cities. But after starting with a handful of metros, Amazon is now signaling that quick delivery in India will be a national rollout, not a side experiment. (aboutamazon.in) (devdiscourse.com)