William's cake business $120K monthly

William Lindholm says his startup Daymaker now makes most of its money by sending cakes to prospects, not by automating office birthdays. (iheart.com) (daymaker.com) Daymaker started in Norway as software for companies to automatically send birthday cakes to employees. The company says it delivered more than 1,000 cakes to local businesses in its first five months. (sifted.eu) (daymaker.com) After moving the idea to the United States, Lindholm told Sifted that employers were less interested in birthday cakes than he expected. He and his team then pushed harder into “cold caking,” where a company sends a personalized cake to a sales prospect or investor. (sifted.eu) The basic pitch is simple: a physical cake is harder to ignore than an email. Lindholm told The Koerner Office podcast that the company hit $120,000 in monthly revenue within weeks of that outbound-sales pivot. (iheart.com) Another recent profile put the number slightly higher. PEGN reported on April 21 that Daymaker’s monthly revenue rose from $10,000 to $130,000 after it focused on customized cakes for sales outreach. (revistapegn.globo.com) The company’s own site still presents Daymaker as an employee-birthday automation product. It says customers can connect more than 60 human resources systems, set rules once, and let the platform handle ordering and delivery automatically. (daymaker.com 1) (daymaker.com 2) (daymaker.com 3) The newer sales-outreach business works more like a marketplace. Cold Caking, a related site, says it coordinates with local bakeries so sales teams can send “locally-baked treats” to prospects instead of relying on cold calls. (coldcaking.com) Lindholm has described using artificial intelligence tools to run that operation. In podcast and interview coverage, he said AI agents help source bakeries, negotiate with vendors, and manage pieces of the logistics stack. (iheart.com) (msn.com) The sales case rests on response rates, not dessert margins. A podcast summary of Lindholm’s interview said about 35% of cake recipients convert into meetings, though that figure appears to come from Lindholm’s own account and was not independently verified. (poddtoppen.se) Sifted reported one client sent seven “pitch cakes” to investors including Andreessen Horowitz, Sequoia Capital, Lightspeed, Better Tomorrow Ventures and Index Ventures. Lindholm said that campaign produced five meetings and additional inbound interest. (sifted.eu) The thread running through all of this is that Daymaker is selling attention as much as cake. Lindholm’s bet is that in a market full of automated messages, a box delivered by hand still gets opened. (iheart.com) (sifted.eu)