Urban Revivo’s Soho stunt

Urban Revivo opened its first U.S. flagship at 515 Broadway in SoHo on February 28, 2025, according to FashionNetwork. (is.fashionnetwork.com) The SoHo site spans roughly 2,800 square meters — about 30,000 square feet — making it one of Urban Revivo’s largest international stores, as reported by Invidis and FashionUnited. (invidis.com) Parent company Fashion Momentum Group recorded about 7 billion yuan in revenue in 2024 (roughly US$960–980 million), a figure cited by Channel NewsAsia in coverage of the brand’s global push. (channelnewsasia.com) Urban Revivo already operates more than 400 stores across China and Southeast Asia and has publicly outlined targets to add hundreds more overseas — including a stated goal of 200 new international locations over the next five years. (fashionunited.com) Bloomberg reported that Urban Revivo has been weighing a Hong Kong initial public offering to raise at least US$100 million, a move that industry outlets say would fund further international expansion. (ww.fashionnetwork.com) The Broadway lease was tracked by Commercial Observer, placing Urban Revivo in a high‑visibility SoHo retail corridor, and the company promotes a large in‑house design capability (about 500–600 designers with creative centres in London and New York) in its PR materials. (commercialobserver.com)