Cottage cheese shortages hit Canada

- CBC reported on May 7 that Canadian grocers and dairy suppliers are struggling to keep cottage cheese in stock as demand suddenly jumps. - The clearest signal is the mismatch: Canada produced 35,459 tonnes in 2025, up 26%, yet shoppers still face empty shelves and $5 tubs. - This matters because a social-media protein fad is now moving faster than grocery supply chains and even rising production cannot catch up.

Cottage cheese is having a very weird moment in Canada. A food that used to read as dated and boring is now hard to find, suddenly expensive, and all over social feeds. The gap is simple — demand snapped higher much faster than stores and processors were ready for. That became the story this week, when CBC pulled together what shoppers, retailers, and dairy companies have been seeing for months. (cbc.ca) ### Why cottage cheese? Because it hits the current food obsession almost perfectly — high protein, relatively cheap, easy to eat, and easy to remix into recipes that look better on camera than plain old cottage cheese ever did. Canadian searches for cottage cheese recipes took off in January, and TikTok has more than 113,000 videos under the cottage-cheese hashtag. That turned a niche dairy item into a trend object. (cbc.ca) ### What are people making with it? Basically everything that lets creators say “high protein” without making the food look like gym fuel. Think cottage-cheese toast, sweet-potato bowls, ice cream, pancakes, and blended sauces. The product works because it can disappear into recipes while still carrying the protein pitch. That makes it much more viral than just eating it from a tub. (cbc.ca) ### So why are shelves still empty? Because food manufacturing does not move at TikTok speed. Processors can increase output, but they cannot instantly add vats, packaging lines, distribution capacity, and retailer inventory. Canada did make much more cottage cheese in 2025 — 35,459 tonnes, up 26% from 28,139 tonnes in 2024 — but demand appears to h(cbc.ca)he jump in demand at around 30%. (ici.radio-canada.ca) ### Is this just a Canada-wide trend? Mostly yes, but Quebec got an extra hit. Late in 2025, a labour dispute at an Agropur plant was tied to shortages in parts of Quebec, which piled a local supply problem on top of the broader protein craze. Reports of shortages have also shown up in Montreal(ici.radio-canada.ca)rder. (montrealgazette.com) ### What about prices? They have moved enough for shoppers to notice fast. CBC highlighted complaints from Canadians who said prices had tripled since 2019 or were nearing $5 a container when stock did show up. Other coverage tied the broader move to roughly 60% price growth since 2020, with (montrealgazette.com)onger feels reliably cheap. (cbc.ca) ### Why didn’t producers see this coming? Turns out cottage cheese had been a sleepy category for years. Greek yogurt, smoothies, and protein bars had taken over the “healthy snack” lane, so cottage cheese looked old-fashioned. When social media made it feel new again, the revival landed on a supply chain that had not been built for breakout growth. Even companies benefiting from the boom are still playing catch-up. (cbc.ca) ### Does this mean the shortage lasts? Probably not as a permanent shortage, but the pressure can linger. Production is already rising, which means the industry is responding. But the catch is that supply systems adjust in steps, while online trends can spike in weeks. So shoppers should expect a messy middle — higher prices, patchy availability, and certain brands vanishing first. (ici.radio-canada.ca) ### Bottom line? This is really a story about how internet demand now hits the grocery aisle. Cottage cheese did not become scarce because Canada forgot how to make dairy. It became scarce because a humble product got recast as a protein hack, and by the time factories reacted, shoppers had already cleaned out the shelf. (cbc.ca)

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