Siam Paragon festival sip
At Siam Paragon’s Royal Project Gastronomy Festival, Thai celebrity Newwiee (Niwat Thitipoom) served a special festival drink that pulled about 120 likes on social, underscoring the event’s pop‑culture pull. The festival looks like a tidy tie‑in between celebrity chefs/ambassadors and experiential food activations. (x.com)
Royal Project Gastronomy Festival runs March 18–29, 2026 at NEXTOPIA (5th floor) and the Gourmet Market (G floor) inside Siam Paragon. (siamparagon.co.th) (siamparagon.co.th) The event is staged by the Royal Project Foundation in partnership with Siam Paragon, Gourmet Market and the Thailand Gastronomy Network. (siamparagon.co.th) (siamparagon.co.th) Showcase items listed by organisers include highland trout, black caviar, Arabica coffee and chef‑curated healthy menus under the festival theme “Taste of Longevity: From Farm to Table.” (thairath.co.th) (en.thairath.co.th) Siam Paragon promoted the appearance with short social clips: its TikTok post featuring Newwiee registered 133 likes and the mall’s YouTube channel posted short videos such as “Thai Tea 101 with Newwiee” and “Newwiee enjoying dessert.” (tiktok.com) (tiktok.com) Newwiee is the professional name of actor Thitipoom Techaapaikhun, who is listed under that stage name in encyclopedic and fan databases and has about 2.1 million followers on TikTok. (wikipedia.org) (en.wikipedia.org) The festival format follows prior years’ programming that paired Royal Project produce with live cooking demonstrations and celebrity chefs — 2025 editions featured chef demonstrations including appearances by MasterChef Thailand winner Theeraphat “Chef R” Tiyasuntaranon that were streamed by Siam Paragon. (nationthailand.com) (nationthailand.com)
