Coyote vs. Acme trailer arrives

- Warner Bros. and Ketchup Entertainment released the first trailer for “Coyote vs. Acme,” the shelved live-action/animation hybrid, ahead of its August 28 theatrical debut. - The trailer centers on Will Forte as Wile E. Coyote’s lawyer, with John Cena as Acme’s attorney in a courtroom fight. - The film was shelved in 2023, then rescued by Ketchup in 2025 for a reported $50 million. (deadline.com)

“Coyote vs. Acme” finally has a trailer, nearly three years after Warner Bros. shelved the completed movie and set off a Hollywood backlash. (deadline.com) Warner Bros. and Ketchup Entertainment released the first look on April 22, 2026, with the film set for theaters on August 28, 2026. (deadline.com) (thewrap.com) The movie turns a long-running Looney Tunes gag into a lawsuit: Wile E. Coyote hires a lawyer, played by Will Forte, to sue Acme for defective products. John Cena plays Acme’s lawyer and Forte’s former boss. (thewrap.com) (deadline.com) Dave Green directed the live-action/animation hybrid from a screenplay by Samy Burch, based on a story by Burch, James Gunn and Jeremy Slater. Lana Condor, P.J. Byrne and Martha Kelly are also in the cast. (deadline.com) (thewrap.com) The trailer’s arrival closes one of the stranger studio sagas of the past few years. Warner Bros. Discovery shelved the finished film in November 2023 during a cost-cutting push under chief executive David Zaslav. (deadline.com 1) (deadline.com 2) Ketchup Entertainment later acquired global rights in March 2025 for a reported $50 million after other buyers showed interest, then set the movie for a global theatrical release. (deadline.com) (variety.com) The release campaign is already drawing unusual attention for an independent distributor. Deadline reported the trailer logged 25.6 million views in its first 24 hours, which WaveMetrix said was the biggest family-film trailer launch ever for an indie studio. (deadline.com) That gives “Coyote vs. Acme” a second life as both a Looney Tunes movie and a test of whether a film once written off as a loss can still become a theatrical event. (deadline.com) (thewrap.com)

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.