Netflix rolls out 'attention' ad metric across 27 countries from Seoul event

- At a Seoul ad event, Netflix framed ad sales around a new "attention" metric designed to measure deeper viewer engagement rather than simple exposure counts. - The company said it will roll the attention metric out to 27 countries by year-end to position inventory as higher-quality for advertisers. - If attention becomes the sales promise, product must protect viewing conditions and ad relevance to deliver it. (digitaltoday.co.kr)