JETSET rapid expansion

JETSET Pilates said it has now awarded more than 350 franchise territories and opened more than 60 studios after a fast first quarter of 2026. (prnewswire.com) The Miami-based company said it opened 25 studios and awarded 92 additional territories in the January-through-March quarter, with new locations in Dallas, Raleigh, Charlotte, Fort Myers, Nashville, Salt Lake City and New York City. (prnewswire.com) JETSET said those 92 territories were signed across 22 franchise partners and included expansion in Chicago, San Francisco, Austin and Boston, plus new markets such as London, Scottsdale, Boulder, Kansas City and Louisville. (prnewswire.com) A Pilates reformer is the sliding-bed machine used for resistance workouts, and JETSET has built its chain around instructor-led group classes on that equipment. The company pitches the format as a premium, low-impact workout that can be repeated often, which is central to the boutique fitness subscription model. (jetsetpilates.com) The expansion adds to a sharp step-up from 2025. In January, JETSET said it had finished 2025 with 24 new studio openings and more than 270 studios open or in development, while also preparing its first London studio and opening a new Miami headquarters and training academy. (morningstar.com) JETSET said its 2025 systemwide average unit volume was about $1.13 million, a figure franchisors use to show how much revenue a typical studio generates before location-level costs. That metric helps explain why experienced multi-unit operators are still signing deals in a crowded boutique fitness market. (prnewswire.com) The company’s franchise site shows dense clusters of planned or operating studios in Philadelphia, New Jersey, Dallas, Nashville, San Francisco, Orlando and Tampa, alongside newer pushes into London, Salt Lake City and Louisville. That map suggests JETSET is using a common franchise strategy: fill in big metro areas, then extend into adjacent suburbs and second-wave cities. (jetsetpilates.com) Pilates demand has been rising beyond the franchise sector. USA Today reported on April 16 that Jacksonville, Florida, has seen a wave of new studios as more customers seek low-impact workouts tied to longevity and injury-conscious training. (usatoday.com) For now, JETSET is telling franchisees to expect more of the same: the company said it plans to open more than 20 studios in the second quarter, with Texas, the Northeast Corridor, California and the Southeast as priority regions. (prnewswire.com)